About the job
CYBER RANGES is a leading global provider of cybersecurity experiential training and capability validation solutions for Individuals, Governments, Corporations, Financial institutions, and the Military.
Role Overview
The successful candidate will contribute to the development of the CYBER RANGES image and the successful positioning of its products or services in the target markets. His/her role requires creativity and strategic thinking skills to execute marketing campaigns, measure results and drive pipeline growth and revenue.
S/he will be responsible for overseeing and running the CYBER RANGES marketing operations function, reporting to the Chief Marketing & BD Officer (CMO), collaborating with the Director, Marketing Technology, and coordinating with the Content Manager, Graphic Designer/s, external agencies and consultants.
S/he will have the responsibility of developing and executing a marketing operations strategy that aligns with the marketing and business objectives. Together with the Director, Marketing Technology s/he will help to set up and maintain the marketing technology stack, including selecting, integrating, and optimizing software and platforms to support marketing activities.
Additionally, s/he must design and improve marketing processes and workflows, such as campaign management, lead generation, lead nurturing, lead scoring, lead routing, and reporting with the goal to ensure the accuracy and consistency of marketing data and analytics while providing insights to improve marketing performance and ROI.
S/he will help manage the allocated marketing budget and resources while ensuring compliance with policies and regulations. S/he will train and coach on best practices and standards of marketing operations, as well as evaluate new trends, tools incl. AI, and techniques to enhance the marketing operations capabilities.
S/he will be able to demonstrate strategic thinking, leadership, strong communication abilities, and effective use of marketing and business tools.
Responsibilities
- Strategy and planning: help develop / establish / maintain marketing strategies and concepts that align with company goals. This includes setting / tuning marketing targets and key performance indicators (KPIs).
- Market analysis: Conduct market research to understand target audiences, industry trends, and competitors to identify new markets and opportunities.
- Campaign execution: Oversee and when necessary hands-on run the planning, execution, and analysis of marketing campaigns across various channels, such as digital, print, and remote/in-person events (e.g., tradeshows, webinars, account visits, industry events). This also includes research, writing, editing, and updating content across various platforms, utilizing SEO best practices.
- Budget management: ensure that all marketing efforts are both cost-effective and result-focused and monitored against the allocated budget.
- Team leadership: Coordinate, manage, and mentor marketing colleagues and projects.
- Cross-functional collaboration: Work with sales, product development, service delivery, and other internal teams, as well as external agencies and partners.
- Performance monitoring: Track and evaluate the success of marketing initiatives using data and analytics to make informed decisions.
- Reporting: Advise and report to CMO and senior management on marketing performance and strategy. In particular, based on pipeline reports and dashboards s/he produces, s/he will advise on how to maintain data hygiene, data integration with Sales Ops, and database profiling, and how to improve go-to-market & funnel conversion approaches.
Qualifications
- Proven experience in a marketing role, often with 5+ years of experience.
- Strong strategic and analytical thinking together with an effective hands-on delivery attitude
- Strong leadership and team management skills.
- Excellent communication, negotiation, and writing skills.
- Evidence of leading multi-channel campaigns, developing digital and social media strategies, creating and editing content, and collaborating with sales, product, and customer success teams.
- In-depth knowledge of current marketing trends and digital communication methods.
- Evidence of effective use of such tools as CRM and Project Management software,
- Proficiency in using data and analytics to drive decisions.
- Ability and adaptability to work with geographically dispersed teams and to thrive in a fast-paced environment and can manage multiple initiatives simultaneously
- Self-starter attitude, very organized with exceptional attention to detail
- A Bachelor’s or Master’s degree, with relevant professional certifications, highly desirable.
Preferred Location(s)
The successful candidates should be eligible to work / travel in North America, Europe, and NATO & Partner Nations.
If your career aspirations match this opportunity, please send your CV to careers@cyberranges.com referencing Senior Marketing Manager on the subject line.